Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and birdsong down mark of the Adidas Group. Adidas is the largest sportswear manufacturer in atomic number 63 and the minute of arc biggest sportswear manufacturer in the institution later on its American rival Nike. The Adidas Group as well as consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three of import groups with each a separate focus: Adidas Performance was seeed to run across their devotion to the athletes; and Adidas Originals and Style Essentials was inventioned to focus on highway and lifestyle. They also launched a Stella McCartney line in early 2000 which is tell apart of the fashion and lifestyle collection. Adidas is a major domestic and inappropriate s port and events sponsor. Over the last number of years, Adidas has increased its trade and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas philosophy is to help athletes achieve their highest deed levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.

com 2.Athleta by Gap Inc. The Gap Inc., acquired Athleta, a womanhoods active wear company in 2008. They contract active wear in most sporting categories such(prenominal) as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribu tion is unawares online only through Gap In! c. new website www.gap.com and by catalogue. Their philosophy is: Be Strong. Be Beautiful. Every product delivers the ultimate achievement advance for workouts with feminine designs and fits that have been dialled into the athletic physique. Committed to crowing quality that can be put to the test, workout after workout, and to refining even...If you want to get a full essay, army it on our website: OrderEssay.net

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