How useful is social class as a variable for segmenting consumer markets? Explore

How useful is societal score as a shot for segmenting consumer markets? Explore. In the early days of segmentation, according to Schiffman, it was not extraordinary(predicate) to check only oneness segmentation measure, e.g. demographic segmentation. forthwith marketers father realized that it is to simplified to apply only one criterion for segmenting complex markets. Therefore, it is common to combine several criteria to take in fat and comprehensive segmentation profiles in order to sense the intimately beneficial calculate markets for ones product. Shortly, it can be argued that geographical and demographic variables ease to locate a certain target market, whereas psycho-graphic and socio-cultural variables help describe who its members be, how they think and how they feel. Demographic is segmenting customers base on age, income, gender, etc. geographic is based on the region or country they vital in. psycho-graphic is based on their personality and socio-c ultural segmentation is segmenting the market based on their subculture, religion, fond kind, family lifestyle/life-cycle (single, marital etc). Currently, we will think on the importance of segmenting the consumer markets based on their social curriculum. Page 2 Almost both baseball game club has some form of a social class structure. According to Kotler, Social classes are societys relatively permanent and recount divisions whose members share similar values, interest, and behaviors.

Society is mainly divided into common chord major classes, velocity, Middle and Lower. But social scientists have place that society can be classified into seven social classes. They are the Upper Uppers, Lower Uppers, Upper Middles, M! iddle Class, works Class, Upper Lower, and Lower Lowers (See Appendix I). Companies need to consider social class as a variable for segmenting the consumer markets because it is useful for them in determine their target market. It helps them in setting the different trade undulate for different target market based on their social... If you involve to get a full essay, order it on our website: OrderEssay.net

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