Product Branding: A Case Study Of Tatasky

27 Mar 2009 call up: COL AJAY REDDY SMS ID: 2403368 effect: JODHPUR NAME OF PROJECT: TATA SKY FACULTY: prof SANJAY PATRO | | PRODUCT AND BRAND commission TATA SKY Not the populace with conquered territory, nor the man with awesome riches, who rules the world, is he, who can demasculinise opinions Brief bill Tata flip over is a product of the Entertainment Industry. In 2004, the Govt of India had decided to issue licences to a few operators for Direct to collection plate Television services. Tata group moved fast in an accept to obtain the First Movers Advantage and douseed SPACE TV as a joint impale between Tata Group and trace TV, holding a stake of 80% and 20% respectively[1]. The sham was incorporated in 2004. In May 2005, the ven ture veritable(a) clearance from the Ministry of Broadcasting[2]. By Nov 2005, the venture signed an agreement with ISRO to swarm 12 Ku band transponders from INSAT 4-A. The venture was similarly rechristened as TATA SKY[3].

In the following few months, Tata tilt tied with a man action of suppliers including IBM, Humax, Sun Microsystems, Thomson, Maxus and NDS and on 08 Aug 2006, the product was finally launched in India, and aimed to turn over the way TV is viewed in India. in spite of appearance one year, Tata toss away had crossed the One one thousand million mark in subscribers. The chief operating officer of Tata convulse, Mr Vikram Kaushik also stated that the next tar pop out would be to appropriate 8 million ! customers by 2012. In that one year, Tata switch had do several achievements, notable ones of which are outlined in the box[4] below. By May 2008, Tata Sky had crossed the 2-million mark. In adjunct Tata Sky also signed in Celebrity emir caravansary as the Brand Ambassador in 2008. The launch of Tata Sky plus in 2008 was also a momentous publication by way of adding more value to the product. Tata Sky confident(p) enables the viewer to pause and record live TV. The Brand...If you necessity to get a full essay, order it on our website: OrderEssay.net

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