Internal Marketing Strategies

Abstract\nThe take up in general looked at the restore of cozy selling on dish delivery within the banking pains with particular emphasis on Barclays Bank Ghana limited. early(a) specific objectives included: To hazard out how innate marketing can positively jar on employee commitment towards the cheek and its customers, to examine the benefit of practicing inherent marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to consider ways in which internal marketing can ameliorate an organizations overall productivity.\nA sampling of forty respondents were used for the enjoyment of this memorise, 20 of which were for employees and 20 for customers of the bank. An audience session was conducted for some hireed managers. The study is mainly qualitative and as such, a non probability sampling technique (convenience sampling) was used to select respondents for this research. A combination of self administered an d face to face take was used to solicit for the primary coil data. The questionnaires were the major data accruement source, with face to face strive used to augment explanations and superfluous information. Managers and staff of the bank were interviewed firearm questionnaires were distributed to customers of the bank. Data was then extracted from the respondents and analyse using the Statistical syllabus Social Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees demand to be motivated so as to deliver exceeding customer service of process. Again it was revealed that for the organization to satisfy customers needs and needs, employees essential understand the banks internal policies laying much emphasis on internal marketing strategies in the delivery of satisfactory services. The study concludes that satisfied employees will take in to satisfied customers and quality service delivery. The researcher also recommends th... If you want to get a unspoilt essay, order it on our website:

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