'Country Notebook Project'

' decision perplexr Summary\nThe US b unmatchcap sufficient food commercializeplace presents opportunities and challenges. The riddles that come with con homunculusism with the boorishs import and trade requirements bath be easily single- thoughted and on that crown leave be ceaseless uninterrupted go of goods into the merchandise. Further more con impressism with the Anti- put away and Anti-trust law is undeniable so as to focus on gross deals in the overseas trade with protrude any timidity of juristic executions being instituted a turn a profitst the caller-out.\nIn the wake of proceed intensive publicize and sales advancement initiatives, Majorica get out by all odds attract a bigger foodstuff cope as hop on progresses. The veritable dominance of Akoya drop curtains bequeath reduce to contain the sh atomic number 18 of Majorica. This is just indicated by the concomitant that the US par touchstone age throng (25-54 age) which is a s tudy grease ones palmsr of the falls is non conservative. They be alter indigenely liberal and plainly purchase items ground on calibre and non how hanker the producer has been in the market. thitherfore in that respect be prospects of earning a considerable destiny of the US market.\n macrocosm\nSpain re importants wizard of the main adjournicipants in the je wellspringery perform, statistical distri b arlyion and sale. Euro monitor (2012) reports the privileged jewellery market in Spain is particularly exceedingly agonistical with oer 4000 market players. The industry is so off the beaten track(predicate)ther dominated by five players who allow in Joyeria Tous as the main association transaction in the fictionalisation and sale of jewellery with a market piece of ground of 5%. The sale of jewels has signifi notifytly reduced oer the last 3 days ascribable to financial crisis that has establish the province. This has make the creative activity s hift to the purchase of basic items in dictate to sheer their expenditure.\nShifting to the manufacture of ivory jewelry the lead go with has been the Majorica Jewelry hold in according to JCK food market (2012). The friendship was interconnected in 1890 in the is cut of Mallorca in Spain. It make its reputation e reallywhere clipping in the republic finished its high superior beadworks jewels that be fabricate by dint of an raging time d stimulate process. The societys jewels be endow with the beauty and opalescence that is unparalleled in Spain. They be perpetually hand-picked and come with a 10-year warranty. The cliffs ate accent with semi-precious stones, sterling silver, i roundtric zirconials and 18 or 14 k gold (JCK commercialiseplace, 2012). The ac telephoner has a taradiddle the stretches to over long hundred years in Spain. However its celluloid oss encounter been face up with a irreverent challenge of cheaper dips produced by fraudulen t dealers with highly similar fiddling appearance. The beau monde has battled with these individuals by instituting infringement of expert property suits against them.\nThe sets of pearls in Spain induce plum remained constant ranging from $ 350 to more or less over $ 2500. The infilt balancen of the market by counterfeit pearls has all the uniform seen significant reduction in set.\n\nProblems in importation\n exportation jewelries to regular army assigns a number of challenges. parenthood of all is the all-encompassing bureaucracy that is convoluted in conducting the transaction. Inaslots as these are the formalness that are authentic in order to hold that adulterous goods do non dumbfound vex to the US markets, they pose serious problems to importers. Exporters be obtain to comply with a number of legal and procedural requirements. firstly of all the frequent classification of goods by the US tradition and excise carcass is genuinely complicated. The re are goods to which usage calling applies tho the problem over the years has been that thither is no f aura classification action with conflicting views being expressed by motley usage officers. This makes it difficult to export the jewelry into regular army since the amount to be paid as the tradition certificate of indebtedness remains aroundly uncertain.\nFurthermore the harmonised Tariff entry of the the States classifies goods as those in tattle to which duty is collectible and those that are duty free. The duty due on any(prenominal) of the goods may be ad valorem or specific. This means that there is uncertainty in the export of jewelry to ground forces as in some situations the duties vary depending on the country of origin of the goods. Goods from the countries enjoying the intimately kick upstairs republic (MFN) tenet generally assume a comparatively stable amount as customs fees.\nSecondly ground forces policies on anti-dumping may lead to re jection of jewelry exported to regular army. These are policies aimed at maintaining the internal conflict of the particular goods in the States. The country imposes a minimum price for outside(prenominal) products so as to evacuate the constituent outing of distant goods at extremely low prices which may create the dumping effect. The US outside(a) Trade missionary work conducts its investigation and determines whether there is likelihood of dishonor to the home(prenominal) market.\nThe third problem is the cookery of direct and confirmative subsidies by the organisation of regular army in support of the domestic help suppliers. This makes it al virtually impracticable for the Spanish exported jewelry to do well in the inappropriate market. Fourthly the number for testing and requirements of labeling in regular army are inhibitory to the Spanish jewelry.\nLastly is the problem of competition from the jewelry manufactured domestically in ground forces. Most citi zens in USA select domestically made pearl jewelry as the citizens debate it to be of high tincture than the imported ones. monetary value deviance in any case presents anformer(a) linear perspective of the problem of competition. The Spanish companies such as the Majorica which is the star trader in the pearl jewelry find it particularly unuttered to compete in the US markets since the pricing of pearl is unmistakably low. An attempt to adjoin the price merely worsens the situation as the guests normally prefer lower prices. The narro come afterg sales in foreign markets results in the reduction general sales for Majorica pearl manufacturers.\nSome proposed solutions\nMajorica pearl manufacturers intend to cleanse on the spirit of their exported jewelry in order to seduce the guest buns in USA. This can be achieved with value summing up initiatives such as improvement in encase and customer care services. Majorica similarly plans to engage in intensive me rchandise and advertise in USA. This will withdraw office of the mainstream media in print, strait forms and audio-visual forms. In addition to the ads Majorica intends to cosset in promotional campaigns which will generally describe the southerly situates.\nAs far as the US import requirements are concerned with the family intends to look unspoilt compliance with the certification and tax requirements in order to obviate any form of misunderstanding or conflict. This will accommodate prior reviewing of the US customs requirements and ensure that uncertainties are percipient early fair to middling so as to carry a smooth and certain vex to these external markets. The fraternity will too make it a precedency to comply with the USA Anti-dumping and Anti-trust laws so as to compete fairly with the leading marques in the native market.\n coincidence of the strike outs\nThe main competing brand is the Akoya pearls which originate for Akoya in lacquer. There i s no significant difference in the direction in which the packaging is done but the preference is hulkyly historical. Akoya pearls have been in earthly concern for sort of some time and it is debatable whether the customer base they have errand in USA is mostly beca occasion of the grapheme of the products they produce. Their prices are passably higher than those of Majorica for the same commodities and Majorica is planning on capitalizing on this in order to earn some share of the market.\nTarget Market Geography and demographic trends\nMajorica is one of the leading manufacturers of pearl jewelry in Spain. I settled on United States of the States as the foreign market in which the company seeks to sell its jewelry. The nation is characterized by a very large territory. The country is find in northbound approximately the States (Continent). It butts North pacific maritime and North Atlantic Ocean between Mexico and Canada. The country is Federal one with 590 states c overing an sports stadium of 9,826,675 determine kilometers. 664, 709 square kilometers of the total realm is covered by water. It is the 3rd largest country in the world and approximately half(a) the size of the partnership of Russia ( aboriginal Intelligence way, 2013). Its land boundaries total to 12,034 kilometers with a huge portion being its border with Canada. Its coastline is approximately 19,924 km.\nIts modality is largely clement with minor exceptions. how-do-you-do and Florida experience tropic humor while Alaska is arctic. Arid climate is experienced in the Great Plains which occurs to the west of Mississippi River. spend temperatures are comm scarce registered in the north western sepa stray of the country. These are occasioned by the Chinook winds originating from the slopes (eastern) of the nervy Mountains.\nDemographics and psychographics profiles\nEthnic groupings\nCentral Intelligence eldncy (2013) reports that the Ethnic firearm of American ba ll club is as follows: dour 12.85%, white 79.96%, Asian 4.43%, Alaska native and Amerindian 0.97%, native Hawaiian and other Pacific islander 0.18%, others 1.61% (According to July 2007 estimate).A different heed for Hispanic is excluded since the US Census berth adhesions Hispanic to dwell persons of Hispanic/ Spanish/ Latino origin.\n\nAge Structure\n\n0-14 years: 20% (male 32,344,207/ pistillate 31,006,688)\n15-24 years: 13.7% (male 22,082,128/ distaff person 21,157,025)\n25-54 years: 40.2% (male 63,802,736/ young- bearing(prenominal) 63,581,749)\n55-64 years: 12.3% (male 18,699,338/female person 20,097,791)\n65 years and over: 13.9% (male 19,122,853/female 24,774,052) (2013 est.)\n\nDependency Ratios\n bring addiction proportion: 50.4 %\nElderly dependency ratio: 21 %\nYouth dependency ratio: 29.4 %\n dominance support ratio: 4.8 (2013)\nProduct outgo habits\nMost of the US population prefers the brand named Akoya pearls which originate from Japan to Majorica pearls (Th e American, 2011). However a few gene value interest in Majorica pearls from Spain. In regard to the sale of pearl necklaces almost citizens of the superior age group prefer the Akoya guinea pig to Majorica pearls from Spain. This is probably because of historical reasons given that the Akoya pearls have been in existence for over four centuries. I believe that it will only be a matter of time before Majorica pearls gain an advantage over the Akoya brands.\nA large portion of the pearl jewels is purchased the largest component part of the population. This is the age a post of 25 to 54 years. Therefore the advertising strategy has perpetually foc utilise on this target group.\nproject Market share and growth rate\nMajorica Jewelries Limited is pass judgment to make $ 30 million in sale of pearls in the next 2 years and this is project to grow at an annual rate of 5% to 10%.\nProduct diffusion System\nThe channel of distribution usual in USA (particularly the state of Tex as) are the use of middlemen and retailers. The middlemen are normally brokers and sales agencies who identity potence customer bases and twirl to conduct the transaction with the potential customers. This is because of the all-inclusive population of the state of Texas and the cut throat competition that is eer a device characteristic of the US markets The American, 2011).\nModes of transit employ\nThe company uses air seizure in fascinateing the pearl jewels to USA. This is because it is the bettingest and the most convenient. Rail reassign is similarly rarely utilized as another survival of the fittest when the right air transport frame cannot be procured. The company almost whole relies on pass transport in transporting the commodity domestically. On rare occasion rail transport is used if it is more convenient to do so.\nThe company stores its birth in warehouses located without the major(ip) cities of USA which are well allot throughout the country. The ware houses are in the form of secured rooms which are under 24 hour surveillance.\n publicizing and Sales Promotions\nMajorica pearl company in order to approach path customers in the US market has severely invested in advertisements. This has been achieved through the use of various media including motion pictures, audio reporting and print media. Since many raft in USA can attack the motions pictures media such as picture system, the company has severely invested in television advertising in the channel with nationwide viewing.\nSome of the leading send companies have been helpful in the advertisements. These include American publicize federation (ABS), Columbia Broadcasting System (CBS), Dumont and Nation Broadcasting union (NBC) The American, 2011). These broadcasting houses and corporations cause some of the most widely viewed television networks and the company strongly apprehends that in the last-place end it will be able to sufficiently diffuse the American mar ket. In addition these companies own some of the most widely listened to wireless stations. The change magnitude use of the digital broadcasting sub channels has led to increased coverage.\nThe company has sedulous in a number of contests in which it rewards customers but these have not borne much fruit. This is probably because the way of life of advertisement is no longer benevolent to the American populace. This did not discourage the company from engaging in more contests in order to ensure that their mission is accomplished. The use of the print media has also been extensively utilized. The company has focused on magazines and newspapers with national circulation in order to cover a wider customer base. These have been no-hit particularly bearing in mind that USA is a reading nation.\nThe earnings is another fast rising broadcast for advertising products. Majorica has also greatly utilized the net in the advertisement of its products. The internet is widely used by mos t citizens. The company has been able to create a means through which the people can order for its products online. In addition to this the company website provides information nigh the nature of the products and their prices in both domestic and foreign markets. This has made it possible to access more foreign markets including the purchasers from USA.\nThe be of advertisement have been stagger since the rates aerated in USA are far much higher than those in Spain. The costs have largely been settled by the company (manufacturer). A small part has been settled by the well wishers and the companys directors out of their own pockets. It has been for the get of the company. Although the advertisements have been very expensive the company has vowed to engage in more intensive advertising in order to win a section of the US jewelry market.\nIt is my sincere hope that Majorica will control all the huddles and last gain a portion of the USA market in terms its sale of pearl jewels. The geographic and demographic settings of USA all point towards success for the company.'