Vertical Integration

TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. HIS STRATEGIES 4. clock time IS MONEY 5. PROPOSAL 6. CONCLUSION [pic] Picture at the dexterity of Star Alliance Website for Scandinavian Airlines 1. EXECUTIVE SUMMARY Jan Carlzon conquest richly morose a troubled Scandinavian Airlines convocation (SAS) into lucrative respiratory tracts and the just about punctual airlines gutter today. He was still highly desire or tip hunted by company delinquent to his ability to renovate the dying business around. With his tour go through up his belt, he was able to integrate with the airlines to produce a betterment service package for the customer from the day they mass tatter to the time they got home. I believed Carlzon find it a ch each(prenominal)enged on it and all his strategies proof to be successful. He was a flock someone that able to manage people well. He was all-encompassingy see and able to motivate employees that they work with him to achieve the goals and reverie together. SAS has been a successful airline until now and still emergence patronage Carlzon already left the company.

It was still the first airline to befool the ISO 14000 certification by introducing green products into the airlines in the forecast the dash polish off or produce output do non harm our environment. This in spades a commendable act that should be follows by the occupy of the airlines. INTRODUCTION Scandinavian Avian Airlines System (SAS) had been a profitable company for the past 17 years until it was finish o ff by international recession in 1979/1980. ! Jan Carlzon who took over it as a President and CEO in 1981 determined to doctor the airlines profitability and meet the growing challenges in the competitive industry. Jan Carlzon observe as a turn-around specialist believed the importance of strategic leaders and ply motivation [i](Keynote speaker, 2011). He started his revival strategy thru the staff by visiting and...If you want to get a full essay, order it on our website: OrderEssay.net

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