Outline
* posse comitatus ride II History/development
* Current selling method
- Holistic marketing approach
- Radical marketing policies
* Evaluation of kind marketing in the posse ride
* Improvements for the posse ride
* Conclusive summary
* Exhibits and references
Executive compendium:
A Harley-Davidson motorcycle is more than just a mode of transportation. So, objet dart Harley Davidson is dedicated to continuous innovation, it has to opt for evolution to preserve the features that steel a Harley Davidson exclusive - Posse ride is one of the mainstay features.
The Posse ride builds resonance between different members of the cop community. The stories narrated by riders attract non Harley and HOG members alike. The Posse ride presents an fortune to gain feedback from customers in an environment of intimacy. The Posse Ride relate riders together into a broad community. The rite of passage declare oneselfd during dissimilar rallies legitimizes the exclusivity of the Harley Davidson brand. Brand reinforcement leads to more sales and profits. In addition, it provides dealers avenues to dumbfound more revenue.
Only 1 of every 2000 members took part in the Posse ride. Repeating successful routes attracts new riders who have heard stories from another(prenominal) HOG members. Using the same route leads to greater energy and builds better relationship with dealers.
Harley Davidson should also utilize the experience of brisk riders in ironing out rough patches on live routes and building new routes. This would lead to active participation from members in creating new rallies and increasing participation as well. Harley Davidson needs to attach to up with Posse participants after the rally as well. This would provide Harley Davidson with well settled views and input for improvement on the rallies in future. Harley Davidson should also add spontaneity to each event. This would provide the riders with ardor of expecting...
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