IT International business

As the high speed ontogeny of computing and IT technologies, the whole ball telecommunication is also developing with a high speed. On operating aspect, China Mobil, China Unicom and China telecommunication is get more and more improvement as three biggest company, exclusively at the aspect of equipment , a lot of companies such as Huawei and Zhongxing, they are deviation abroad step-by-step. The business of Huawei is comprehensive gradually, and the typeset is improved gradually and it is keeping a fast festering in the past few years. Therefore this article is going to regularly carry on the analysis about the handset market and marketing strategy of Huawei.

introductionOn the basis of analysis the knowledgeable environment of the telecommunication market and the own resources of Huawei, ,the dissertation puts onward the strategy viewpoint that Huawei should concentrates resources and advantages to satisfy the particular consumer demand with original products and service in partial derivative district first with undecomposed consideration about advantagesdisadvantages, challenges and opportunities of Huaweiand thenextends to the other potential markets after Huawei obtains the partial advantage.



At the end, on the basis of the market choice and consumer subdividingthe thesis designs the combination marketing strategies of the product, price, channel, sales promotion and the brand strategies fit in to different characteristics of the target subdivided market ,which aims at providing the beneficial compose for Huawei succeeding to enter the International telecommunication market and get great development in the future.

IntroductionHuawei was established in 1988 in Shenzhen, China, Huawei Technologies is a high-tech enterprise which specializes in research and development (R&D), production and marketing of communications equipment, providing customized network solutions for telecom carriers in optical, fixed, mobile and data communications networks. Huawei is the biggest company of telecom equipment in China and some of products are in the guide position in...

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